Business Excellence Materclass

(Programme Fees SGD9,800)

CW Fong & Associates has developed a Business Excellence Programme for small businesses that qualifies for IRAS' Productivity and Innovation Credit (PIC).

The programme is an intensive1-Month Business Excellence Materclass with the specific objectives of equipping the business team with the technical knowledge and soft skills required to run and grow a business effectively. Combining a series of workshops, the programme is designed to increase the productivity of the business by enabling the business team to efficiently and effectively deal with core business issues related to the day-to-day running of the business.

Conducted by qualified trainers, the Masterclass will teach the team (a) PR and Branding; (b) Social Media Marketing; (c) Psychological Selling; (d) Customer Service Excellence; (e) Handling Difficult Customers; and (f) Store Window Display. Recognizing the time limitations of the business team, the workshops will be conducted over 4 Sundays with the group training sessions held on-site on the business premises during the week. These group training sessions are designed to ensure contextualization and implementation of the materials taught.

Complementing the 52 hours of knowledge and skills training will be 4 sessions of Team Learning Sessions. These Team Learning Session are designed to strengthen the cohesiveness of the business team through the learning and application of group dynamic principles of "360 degree leadership", "personal accountability and group accountability", "conflict and nurturing cycles" and "team roles, rules and relationships".

With close to 68 hours of training (of which 26 hours are personalized group training), the Business Excellence Masterclass is designed as a training programme small business owners can use to train their business team to achieve significant business and productivity .