The proliferation of social media has now put public relations in the hands of the small business owner. Brands are powerful tools that help a business distinguish itself from its competitors but were costly in the era before social media. CW Fong & Associates uses platforms like Facebook, Twitter and Blogs to (a) position/ brand a business; and (b) leverage on social media's viral effects to build awareness.
In the era of social media, citizen journalists have not only shifted the power away from main stream media, but it has also created an information environment that requires open, timely, truthful, broadly communicated and internet present. Old ways of dealing with a crisis is not only ineffective, but damaging to a company. CW Fong & Associates extensive research and continuous participation in social media marketing, puts us in a unique position to help company's protect their brand and reputation.